Streaming Radio Advertising Services

Internet radio has become progressively more popular over the last several years due to its customized listening experience. When listeners use local radio stations, they do not have the same level of control, and this is why more consumers are turning to services such as Pandora, Spotify, and iheartradio. For advertisers, this has never been better, as this allows companies to tailor their advertisements around the consumer’s interests, age, and location. As Internet Radio continues to prosper, the advertising opportunities that come with the platform are unparalleled.

Recent studies demonstrate the promising opportunities to promote your product or brand because of the boom in the radio industry that has generated audiences of nearly 70 million listeners per month.

Surveys taken by the Radio Advertising Bureau indicate that web traffic increased up to 52% after incorporating internet radio advertising services. Businesses that have implemented these practices with other internet advertising methods have seen substantial increases in leads and revenues.

So why do companies use radio streaming services?

Companies use radio streaming services to promote their products and services on popular mediums such as Pandora, Spotify, and Iheartraido because they have such a wide reach of listeners. A 30 to 60 second advertisement on one of the services can be more expensive than some other services, but they have the potential to reach over 90% of listening American adults every week. That is a lot of marketing reach for the advertising dollar.

Internet radio might easily become one of the most universally used forms of media ever. Because users can listen to radio while performing other activities, they aren’t limited to set intervals in which they can be presented with a company’s advertisements. As more internet users each year begin using their smartphones to stream radio services in between tasks, the viability of advertising to these consumers is undeniable. We collect user data to help target audience members who would be interested in your product or service and introduce your company to them when they’re at the gym or on a commute to work, so you don’t have to wait for them to have a few extra moments in front of the computer. Business owners focused on growing their sales recognize that investing in radio streaming advertisements makes sense.

Spotify Advertising

Spotify has over 150 million monthly users, with nearly 70 million who have identified as paying customers, of which 40% use the platform daily, streaming for almost two hours a day. We work with Spotify’s first-party demographic and behavioral segmentation to deliver ads to specifically targeted audiences.

Pandora Advertising

Pandora currently has 100 million users that can be advertised to. Pandora allows advertisers access to over 1400 audience segments to deliver customized advertisements to selected audiences. Interacting with Pandora’s Music Genome Project technology, our team of advertising specialists locate specific audiences with time efficiency and great accuracy improving your advertising effectiveness.

Ready to improve your leads? Contact us and we’ll show you how we’ve helped thousands of clients with our Streaming Radio Advertising Services. We’ll discuss all of your options and develop an advertising blueprint to use for your business going forward.