Display Advertising Services
Competitive business owners know that the first step in generating leads and creating customer conversion starts with getting people familiar with your company’s products or services. At CoSapient, our team has years of experience using Display Advertising Services to get your company results in creating your company’s unique brand identity, increasing brand awareness and generating leads.
So What Are Display Advertising Services?
Display Advertising is a form of pay-per-click advertising. Unlike paid search ads which are presented on the search engine results page, Display Ads typically appear as graphic images on the webpages of websites relevant to your company’s product or service. Similar to other forms of online advertising, Display Advertising allows you to target the interests, zip codes, and specific demographics of your intended audience, helping move your business to the front of the user’s attention. Display Ads are an effective use of your Digital Marketing dollars to reach your targeted audience because of the wide range of targeting methods mentioned beforehand.
While the standard Display Ad is comprised of a URL, headline, and text, we at CoSapient typically pair video, audio, and graphic elements to make your Display Ad stand out to viewers.
Our approach to effective Display Ads is to couple your webpages with compelling offers and clear call to action features to entice users to engage with the ad. By using a clear understanding of your customers pain points and how your offering removes that pain for the user, we ensure that your Display Ads have the best chance to convert browsers into sales leads or ecommerce purchases.