What are Retargeting Services?

Retargeting is often described as the way companies serve their ads based on user activity and prior engagement with your business. While there are different forms of this, typically retargeting services use a method called Site Based Retargeting to serve ads to website visitors after they leave. As a result, your ads appear in multiple sites on the web, placing your brand in front of bounced site visitors in efforts to bring them back.

Why Online Companies use Retargeting

Online markets are becoming more competitive every day. Whether you’re in eCommerce or have a “consultative sale” website, the goal is to convert traffic once they visit your site. Retargeting drastically increases your chances of converting a vistor to your website by follwing that visitor around the web and keeping your brand “top of mind”. Successful business leaders understand the importance increasing the conversion rate of website vistors, and that is exactly what retargeting does by maintaining a potential customers attention. Retargeting (or Remarketing) is becoming an increasingly popular way to reinforce brand awareness and reach your audience through online advertising. It’s no secret that for the majority of websites, most companies only see about a 2% conversion rate among first time visitors to their website. Retargeting can increase your conversion rates to 4% or even more – doubling your leads! Let our experts at CoSapient help you increase your conversion rate and leads by contacting us today.

How Does Retargeting Work?

Retargeting utilizes cookie-based technologies which use a simple javascript code that anonymously follows people who have visited your site. A small, inconspicuous piece of code, invokes unnoticeable browser cookies every time a new visitor comes to your site, so that later on when these visitors are browsing the web, the cookies will inform your retargeting provider when to serve that user ads for your company. This guarantees that your ads are provided only to people who have previously visited your site. The entire service is completely automated and nearly instantaneous. The campaign purchases ad space before the webpage loads, placing your ad adjacent to the page content.

Part of an integrated Digital Marketing Strategy

While Retargeting is a very powerful tool for branding and optimizing your conversion rates, most specialists will tell you that it works better when incorporated into a larger strategy. We bundle our Retargeting methods with a combined approach of inbound and outbound marketing, in addition to combining AdWords, targeted display, and content marketing to drive high traffic levels. Our our retargeting services have a demonstrated increase in conversion rates. It makes sense to leverage your existing investment that you’ve already made in content, authority building and PPC by utilizing retargeting to ensure the success of your companies brand.

Retargeting increases your overall Marketing ROI

Retargeting is incredibly effective because it concentrates your advertising spending on the users who have already visited your content and are familiar with your brand. Because of the specificity of targeting users who have already demonstrated an interest in your products or services, retargeting is the single most effective digital marketing technique with regards to ROI. In essence, you are improving conversion rates from your investments in content development, website design, authority link building, and paid advertising. Don’t let your website visitors leave your site and forget your brand – get started with a retargeting program today!

Ready to improve your leads? Contact us and we’ll show you how we’ve helped thousands of clients with our retargeting services. We’ll discuss all of your options and develop a remarketing blueprint to use for your business going forward.