In the advent of social media, more and more companies have been flocking to new platforms as the most surefire way to stay ahead of the competition. But while most businesses are spending their time on Facebook and Twitter, many have incorrectly assumed that email campaign services are no longer a viable way to expand company awareness. Despite the rumors, email is alive and well, and if you know how to utilize it correctly, you can exponentially expand your business.
What are Email Campaign Services?
We believe email marketing can be used for engagement, branding, user retention, reactivation, direct sales, and generating traffic, making it a versatile tool any company can use to grow their business. Although the goal of most outreach investments is to make a profit, the outcome of email marketing is to encourage users to progress to the “next step” on your website. This process is more than just simply broadcasting any new information put out by your business or new promotional sales. To master email marketing, we at CoSapient have fully incorporated the three approaches to getting the most out of your email campaign investments: Transactional, Relational, and Promotional services.
Transactional emails are typically triggered by an event that a user takes on your website or app. An example of this is the sending of a purchase receipt after a customer completes and order. Our Transactional Emails are performed by automated systems which confirm the actions taken by customers and prospects. Some examples of our branded transactional emails that keep your users engaged are:
Support Ticket submission
Relational emails keep your brand “top of mind” for your audience rather than attempt to get the user to take a specific action. They are designed to announce content that your users might be interested in or show awareness of some milestone for your customer. Some examples of our relational emails that keep your users engaged are:
Announcing new content
New Product / Service announcement
Anniversary thank you
Promotional emails are messages designed with a call to action (CTA) that you would like for your user to take after reading the email. These types of emails are focused on conversions and do better if you first establish trust with your customer with a series of relational emails first. Caution must be taken to not bombard your user with too many of these emails or they will unsubscribe from your email list. Some examples of our promotional emails to get your subscribers to take action are:
Products / Services on Sale