Digital Video Marketing Services drive more leads

Digital Video can be an important part of a successful Digital Marketing Strategy, providing a face for your company’s identity and making your business more personal for your prospective customers. Given that 78% of online users watch videos online every week, it follows that you can increase your webpage engagement value by incorporating videos into your websites landing pages. Research has shown that landing pages with an embeded video have an increased conversion rate of as much as 80%. Likewise, emails containing videos have been shown to increase click through rates (CTR) for your website by as much as 300%!

While integrating professional high-quality videos into your business’s marketing strategy might seem difficult,  it has never been easier with CoSapient. One of the main advantages of working with CoSapient’s digital marketing team is access to our in-house specialists of highly qualified video experts. Our video production services team has the expertise and equipment necessary to shoot, script, produce, edit, and distribute your company’s videos effectively, and in a manner which supports and aligns with your overall Digital Marketing goals.

Fast Facts about Digital Video Marketing

• 50% of consumers that watch online video advertisements reported greater levels of confidence when purchasing a product as opposed to other consumers.
• 3 out of 4 users who watched explainer-videos led to subsequent purchases
• 2 out of 3 users who watch two minute videos were more likely to make purchases when compared to those that did not.
• Webpages with embeded videos are 50 times more likely to rank on the first page of google than traditional web pages

Product reviews, “how-to” videos and company profile videos have shown themselves to be an effective method to enhance search engine placement, effectiveness and improve the performance of a company’s Digital Marketing efforts.