Digital Video Marketing Services drive more leads

Digital Video can be an important part of a successful Digital Marketing Strategy, providing a face for your company’s identity and making your business more personal for your prospective customers. Given that 78% of online users watch videos online every week, it follows that you can increase your webpage engagement value by incorporating videos into your websites landing pages. Research has shown that landing pages with an embeded video have an increased conversion rate of as much as 80%. Likewise, emails containing videos have been shown to increase click through rates (CTR) for your website by as much as 300%!

While integrating professional high-quality videos into your business’s marketing strategy might seem difficult, it has never been easier with CoSapient. One of the main advantages of working with CoSapient’s digital marketing team is access to our in-house specialists of highly qualified video experts. Our video production services team has the expertise and equipment necessary to shoot, script, produce, edit, and distribute your company’s videos effectively, and in a manner which supports and aligns with your overall Digital Marketing goals.

Acheive a higher ROI with Digital Video Marketing

YouTube has quickly become the second most popular search engine, only ceding first place to Google. Many businesses have taken advantage of the many lucrative advertising opportunities created by the platform. It has been demonstrated that web pages containing videos experience a 160% increase in organic traffic. This year YouTube is predicted to account for almost 85% of all online traffic in the United States, further strengthening the argument of the advertising potential of Digital Video Advertising Services. Companies that have incorporated Digital Video Services into their online marketing plans enjoy an much greater ROI on their marketing dollars than businesses which have not.

Are you ready to improve your conversions significantly through a video campaign? If you are, CoSapient boasts an impressive track record of creating video content that engages audiences and generates more leads. Our video marketing campaigns include website videos, social media videos, and video advertising on YouTube. Companies which employ videos into their digital marketing campaigns have seen as much as a 27% higher CTR and 34% increase in web conversions when compared to websites that don’t. So what are you waiting for? Click here to contact us today and get started.

Fast Facts about Digital Video Marketing

50% of consumers that watch online video advertisements reported greater levels of confidence when purchasing a product as opposed to other consumers.
3 out of 4 users who watched explainer-videos led to subsequent purchases
2 out of 3 users who watch two minute videos were more likely to make purchases when compared to those that did not.
Webpages with embeded videos are 50 times more likely to rank on the first page of google than traditional web pages

Product reviews, “how-to” videos and company profile videos have shown themselves to be an effective method to enhance search engine placement, effectiveness and improve the performance of a company’s Digital Marketing efforts.

Why Do Businesses Use Digital Video Marketing Services?

Adding videos to a website increases visitor engagement, builds credibility, trust, and drives conversions from digital properties, exactly the reason competitive businesses are turning to Digital Video Advertising Services.

Google displays a variety of media within its search results, increasing the likelihood of ranking better than plain text pages
Youtube is the 2nd largest platform next to Google
Studies conclude that websites with videos demonstrate higher than average time-on-site than webpages without any videos
Videos improve brand awareness, build trust, and engage audiences.

Our Digital Video Marketing Process

We begin our process with thorough video audience planning and strategy development, our targeting capabilities ensure your videos reach the right audience at the best time. We connect you with the right audience by targeting by metrics such as prospective viewability and viewer player size, and then create videos which are both skippable and non-skippable.

Conception

Strategy Development

Script Writing

Editing

Storyboard Development

Creation

Single and Multi Camera shots

Video and Lighting

3D and 2D Graphics

Video Editing

Distribution

ADA compliant video production

Multilingual and language inclusive closed captioning

Optimized video hosting platforms

Wide network Video Distribution

At CoSapient, we have experience in creating many types of videos for our clients, such as Interview, Overviews, Advertisements, Testimonials, Product, and Explainer Videos.

Ready to improve your leads? Contact us and we’ll show you how we’ve helped thousands of clients with our Digital Video Advertising Services. We’ll discuss all of your options and develop a campaign strategy to use for your business going forward.