Do Email Campaign Services Really Work?

In the advent of social media, more and more companies have been flocking to new platforms as the most surefire way to stay ahead of the competition. But while most businesses are spending their time on Facebook and Twitter, many have incorrectly assumed that email campaign services are no longer a viable way to expand company awareness. Despite the rumors, email is alive and well, and if you know how to utilize it correctly, you can exponentially expand your business.

What are Email Campaign Services?

We believe email marketing can be used for engagement, branding, user retention, reactivation, direct sales, and generating traffic, making it a versatile tool any company can use to grow their business. Although the goal of most outreach investments is to make a profit, the outcome of email marketing is to encourage users to progress to the “next step” on your website. This process is more than just simply broadcasting any new information put out by your business or new promotional sales. To master email marketing, we at CoSapient have fully incorporated the three approaches to getting the most out of your email campaign investments: Transactional, Relational, and Promotional services.

Transactional Emails

Transactional emails are typically triggered by an event that a user takes on your website or app. An example of this is the sending of a purchase receipt after a customer completes and order. Our Transactional Emails are performed by automated systems which confirm the actions taken by customers and prospects. Some examples of our branded transactional emails that keep your users engaged are:

Account Creation
Order Confirmation

Return Confirmation
Support Ticket submission

Password Reset
Abandoned Cart

Relational Emails

Relational emails keep your brand “top of mind” for your audience rather than attempt to get the user to take a specific action. They are designed to announce content that your users might be interested in or show awareness of some milestone for your customer. Some examples of our relational emails that keep your users engaged are:

Newsletters
Announcing new content

Birthday awareness
Useful Tips

New Product announcement
Anniversary thank you

Promotional Emails

Promotional emails are messages designed with a call to action (CTA) that you would like for your user to take after reading the email. These types of emails are focused on conversions and do better if you first establish trust with your customer with a series of relational emails first. Caution must be taken to not bombard your user with too many of these emails or they will unsubscribe from your email list. Some examples of our promotional emails to get your subscribers to take action are:

Products / Services on Sale
Exclusive Promotion

Survey
Event signup

Reorder email
Hiring email

Send the Right Message At The Right Time:

Get those personalized birthday, anniversary, or welcome emails to help build stronger connections with your customers, creating personalized emails one time, and then sending them automatically for special occasions.

Create A Set Of Emails For Your Contact Lists:

Add on new contacts for your automated lists, and have your customers receive a scheduled series of the emails you’ve created, keeping your audience engaged.

See Better Results Through Targeted Email Campaigns:

Send more relevant emails, see better results, and improve customer satisfaction by segmenting your contacts by the content they click on.

CoSapient makes it easy to get started with Email Campaigns

Email Campaign Services with CoSapient are simple to build and launch. Your campaigns can have as many emails as you want, and we help you set the intervals you want your emails to be sent for any campaign.

We additionally offer assistance with one-off emails. Our team specializes in targeted segmentation which allows you to reach your targeted niche, tailoring every individual email you send out.

Just upload your email list you’ve created through Outlook, Gmail, Excel, and more, and we handle the rest.

Ready to build better connections? Contact us and we’ll show you how we’ve helped thousands of clients with our email campaign services. We’ll discuss all of your options and develop a email campaign strategy to use for your business going forward.

Email Campaign Services

What are Email Campaign Services?

Transactional Emails

Account Creation

Order Confirmation

Return Confirmation

Support Ticket submission

Password Reset

Abandoned Cart

Relational Emails

Newsletters

Announcing new content

Birthday awareness

Useful Tips

New Product announcement

Anniversary thank you

Promotional Emails

Products / Services on Sale

Exclusive Promotion

Survey

Event signup

Reorder email

Hiring email